The Agency Upsell: Adding ‘Innovation’ to Your Gen Z Media Plans
Every agency partner knows the feeling. You’re prepping for a quarterly review with a major consumer brand, a…
Beyond the Click: What 9,000+ Students Just Revealed About Winning Gen Z Loyalty in 2026
If your current marketing strategy relies heavily on pumping more budget into Meta, Google, or traditional programmatic ads…
Stop Chasing Influencers: Build Brand Advocates Through Educational Impact
Gen Z has officially checked out of traditional advertising. If your marketing strategy is still leaning heavily on…
The ‘Product Trial’ Scholarship: Driving First-Time Purchase Intent Through Grants
For DTC founders and CMOs, the standard user acquisition playbook has become painfully predictable—and unsustainably expensive. You launch…
The Six-Figure Weight: How Brands Can Win Gen Z by Solving the Student Debt Crisis
For today’s CMOs and media buyers, the challenge isn’t just finding Gen Z—it’s finding a way to matter…
Compliance as a Competitive Advantage: Navigating the FCC’s New Consent Rules
In the world of lead generation, the “Wild West” era has officially ended. The FCC’s recent ruling on…
The Legal Blueprint: Navigating Contest Laws & Scholarship Compliance
For many Marketing Directors, the idea of launching a corporate scholarship is inspiring—until they sit down with their…
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice Gen Z, the digital natives, are a unique…
ScholarshipOwl for business vs. Evalato – Which is the Best Scholarship tool?
In your search to find the best possible app to manage your scholarships, you’re bound to shop around.…
5 Ways to Make your Scholarships More Equitable
If you’ve set out to improve a student’s life with a scholarship, your main aim is to make…