Why Your Gen Z CAC is Skyrocketing (And How to Lower It in 2026)
If your marketing dashboard looks a little “redder” than it did two years ago, you aren’t alone. For…
Beyond the Cookie: How Scholarships Solve the 1st-Party Data Crisis
The digital marketing landscape is currently facing a “perfect storm.” Between the depreciation of third-party cookies, the tightening…
Cracking the Code: What Gen Z Students Really Want in a Credit Card (and How to Reach Them)
Forget everything you thought you knew about marketing credit cards. Gen Z, a generation known for their digital…
The Price of a Degree: Gen Z’s Debt Burden
Debt-Savvy Gen Z: A Lucrative Market for Your Business College. It’s a stepping stone to a brighter future,…
Gen Z Students Will Make Their Vote Count at the 2024 Elections
In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024…
Forget Focus Groups: How We Hack Scholarships to Get REAL Student Insights
Understanding your audience is the key to understanding their needs. When it comes to students, remember, they are…
User Intent and Engagement: How ScholarshipOwl for Business Outshines TikTok Ads in Next-Gen Engagement
In the dynamic world of Gen Z advertising, capturing the attention of Generation Z is a formidable challenge.…
Unlocking Success: Why ScholarshipOwl for Business Trumps TikTok Ads in Reaching Gen Z
In the fast-paced world of Gen Z advertising, capturing the attention of Generation Z is a huge challenge.…
Unlocking Gen Z: Leveraging AI for Targeted Marketing
In today’s ever-evolving business landscape, staying ahead of the curve in marketing is paramount. Gen Z, the trailblazers…
Unlocking Gen Z Engagement: Seizing Back-to-School Opportunities with ScholarshipOwl for Business
In the world of digital marketing, the quest to acquire new users while optimizing costs remains a huge…