Campus Marketing 2.0: Scaling Digital Presence Without Physical Boots on the Ground
For decades, “Campus Marketing” meant one thing: boots on the ground. It meant hiring hundreds of student ambassadors,…
Campus Marketing 2.0: Scaling Digital Presence Without Physical Boots on the Ground
For decades, “Campus Marketing” meant one thing: boots on the ground. It meant hiring hundreds of student ambassadors,…
The Legal Blueprint: Navigating Contest Laws & Scholarship Compliance
For many Marketing Directors, the idea of launching a corporate scholarship is inspiring—until they sit down with their…
How Financial Institutions Can Build Lifetime Loyalty Before Graduation
For financial institutions, the “Student” segment has traditionally been a high-volume, low-margin game. You offer a free checking…
From Sips to Subs: Using Scholarships for CPG Product Launches
In the crowded CPG (Consumer Packaged Goods) landscape, launching a new product—whether it’s a functional nootropic beverage, a…
The Agency Guide to Diversifying Media Spend for Gen Z Brands
For media agencies, 2026 has brought a challenging reality: The “Standard Deck” is no longer enough. When an…
Why Your Gen Z CAC is Skyrocketing (And How to Lower It in 2026)
If your marketing dashboard looks a little “redder” than it did two years ago, you aren’t alone. For…
Beyond the Cookie: How Scholarships Solve the 1st-Party Data Crisis
The digital marketing landscape is currently facing a “perfect storm.” Between the depreciation of third-party cookies, the tightening…
Unlocking Gen Z’s Kitchen: Meal Prep Habits and What They Mean for Your Brand
Ever scrolled through endless reports, feeling like you’re deciphering ancient runes to understand the ever-elusive Gen Z? Forget…
How Brands Can Gain Consumer Insights and Loyalty Through Scholarships
Many brands see scholarships as a form of goodwill, but they can be so much more. By hosting…
The Power of Data-Driven Scholarship Marketing
The scholarship landscape is very competitive and reaching the right students with the right message is critical. But…