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Marketing & ROI

52 posts
GGen Z Trends & Insights
Unlocking Gen Z Engagement: Seizing Back-to-School Opportunities with ScholarshipOwl for Business
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  • 3 minute read

Unlocking Gen Z Engagement: Seizing Back-to-School Opportunities with ScholarshipOwl for Business

  • byMelanie
  • August 16, 2023
  • 1.9K views
In the world of digital marketing, the quest to acquire new users while optimizing costs remains a huge…
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MMarketing & ROI
Sweet Tooth Showdown Gen Z's Favorite Candies Revealed!
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  • 3 minute read

Sweet Tooth Showdown: Gen Z’s Favorite Candies Revealed!

  • byMelanie
  • July 26, 2023
  • 7.7K views
In a world filled with delectable treats, candies hold a special place in the hearts of Gen Z…
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MMarketing & ROI
The Beat Goes On Gen Z's Music Streaming Platform Preference Revealed
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  • 3 minute read

The Beat Goes On: Gen Z’s Music Streaming Platform Preference Revealed

  • byMelanie
  • July 25, 2023
  • 5.1K views
Music is an integral part of the lives of Generation Z, the tech-savvy and digitally connected young generation.…
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GGen Z Trends & Insights
Gen Z Insights Briefing: Student Views on Brands That Offer Scholarships
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  • 3 minute read

Gen Z Insights Briefing: Exploring Students’ Perceptions of Branded Scholarships

  • byMelanie
  • May 9, 2023
  • 2.8K views
ScholarshipOwl, the leading scholarship platform, conducts a monthly survey to delve deeper into the mindset of Gen Z…
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GGen Z Trends & Insights
Gen Z Insights Briefing Student Perspectives on Student Debt Forgiveness
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  • 4 minute read

Gen Z Insights Briefing: Student Perspectives on Student Debt Forgiveness

  • byMelanie
  • April 11, 2023
  • 3.3K views
Every month, ScholarshipOwl conducts a survey to develop a deeper understanding of Gen Z. In March, we delved…
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MMarketing & ROI
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  • 3 minute read

How to Get More Applicants with an Optimized Scholarship Campaign

  • byMelanie
  • September 12, 2022
  • 2.8K views
  • No comments
You’ve got a great product, you’ve created your marketing strategy and started advertising. Yet, you’re not reaching your…
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MMarketing & ROI
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  • 2 minute read

Target Your Desired Audience With a Scholarship Campaign

  • byMelanie
  • August 15, 2022
  • 3.3K views
Reaching a wide audience may sound appealing, but being able to focus your marketing efforts on a specific…
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MMarketing & ROI
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  • 4 minute read

Integrating Scholarships Into Your Marketing Strategy to Reach More of Your Audience

  • byMelanie
  • June 14, 2022
  • 6.4K views
  • No comments
A scholarship campaign can be a powerful new addition to your marketing strategy. Hosting a scholarship is so…
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MMarketing & ROI
cost of education
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  • 3 minute read

How the Pandemic Affected the Cost of Education – and What you Can do About it

  • byMelanie
  • August 29, 2021
  • 2.6K views
  • No comments
Ever since the pandemic started in March 2020, every aspect of our lives has been affected. Businesses were…
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MMarketing & ROI
scholarships for link building
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  • 3 minute read

Scholarships for Link Building – An Outdated Tactic?

  • byMelanie
  • July 13, 2021
  • 4.6K views
  • No comments
In one of the most recent posts on Search Engine Journal, one author claims that a marketing agency…
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Blog Topics
  • Case Studies (6)
  • CMO Corner (42)
  • Gen Z Trends & Insights (31)
  • Growth Strategy (9)
  • Marketing & ROI (52)
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  • Uncategorized (32)
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