Campus Marketing 2.0: Scaling Digital Presence Without Physical Boots on the Ground
For decades, “Campus Marketing” meant one thing: boots on the ground. It meant hiring hundreds of student ambassadors,…
The Legal Blueprint: Navigating Contest Laws & Scholarship Compliance
For many Marketing Directors, the idea of launching a corporate scholarship is inspiring—until they sit down with their…
How Financial Institutions Can Build Lifetime Loyalty Before Graduation
For financial institutions, the “Student” segment has traditionally been a high-volume, low-margin game. You offer a free checking…
Unlocking Gen Z’s Kitchen: Meal Prep Habits and What They Mean for Your Brand
Ever scrolled through endless reports, feeling like you’re deciphering ancient runes to understand the ever-elusive Gen Z? Forget…
How Brands Can Gain Consumer Insights and Loyalty Through Scholarships
Many brands see scholarships as a form of goodwill, but they can be so much more. By hosting…
The Power of Data-Driven Scholarship Marketing
The scholarship landscape is very competitive and reaching the right students with the right message is critical. But…
Emerging B2B Marketing Trends to Watch for in 2025 (And How to Win!)
At ScholarshipOwl, we’ve seen firsthand how quickly the B2B landscape shifts. 2025 is shaping up to be a…
Stop Chasing Likes, Start Winning Students: How Data Can Supercharge Your Scholarship Campaigns
Let’s be honest, we all love a good number. Thousands of followers, millions of views – it’s tempting…
Understanding the Next Generation of Workers
Generation Z are entering the workforce. This generation, are digital-native and social consciousness and will probably change the…
Why Sponsored Scholarships Are the Key to Winning Over Gen Z Employees
If you’re a C-level executive leading a company that’s serious about attracting top Gen Z talent, here’s a…