Campus Marketing 2.0: Scaling Digital Presence Without Physical Boots on the Ground
For decades, “Campus Marketing” meant one thing: boots on the ground. It meant hiring hundreds of student ambassadors,…
Understanding the Next Generation of Workers
Generation Z are entering the workforce. This generation, are digital-native and social consciousness and will probably change the…
Why Sponsored Scholarships Are the Key to Winning Over Gen Z Employees
If you’re a C-level executive leading a company that’s serious about attracting top Gen Z talent, here’s a…
How Does Gen Z Really Use Their Phones?
Gen Z, the digital natives, have fundamentally reshaped the way we consume information and entertainment. Their reliance on…
Cracking the Code: What Gen Z Students Really Want in a Credit Card (and How to Reach Them)
Forget everything you thought you knew about marketing credit cards. Gen Z, a generation known for their digital…
The Price of a Degree: Gen Z’s Debt Burden
Debt-Savvy Gen Z: A Lucrative Market for Your Business College. It’s a stepping stone to a brighter future,…
Gen Z Students Will Make Their Vote Count at the 2024 Elections
In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024…
Forget Focus Groups: How We Hack Scholarships to Get REAL Student Insights
Understanding your audience is the key to understanding their needs. When it comes to students, remember, they are…
Empowering Gen Z: Unveiling Insights on College Funding for Fall 2024
Understanding Gen Z is crucial for market leadership in today’s dynamic landscape. Today, as we navigate through economic…
Revolutionizing B2B User Acquisition: Connecting with Gen Z Using Scholarships
In the ever-evolving landscape of user acquisition, traditional methods are proving less effective in reaching Gen Z students.…