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Melanie

28 posts
CCMO Corner
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  • 4 minute read

Gen Z Students Will Make Their Vote Count at the 2024 Elections

  • byMelanie
  • October 15, 2024
  • 2.0K views
In August 2024, ScholarshipOwl delved into learning more about how the youth vote may impact the results of the 2024…
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MMarketing & ROI
Forget Focus Groups How We Hack Scholarships to Get REAL Student Insights
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  • 5 minute read

Forget Focus Groups: How We Hack Scholarships to Get REAL Student Insights

  • byMelanie
  • July 25, 2024
  • 1.8K views
Understanding your audience is the key to understanding their needs. When it comes to students, remember, they are…
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MMarketing & ROI
Empowering Gen Z: Unveiling Insights on College Funding for Fall 2024
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  • 3 minute read

Empowering Gen Z: Unveiling Insights on College Funding for Fall 2024

  • byMelanie
  • March 7, 2024
  • 2.0K views
Understanding Gen Z is crucial for market leadership in today’s dynamic landscape. Today, as we navigate through economic…
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MMarketing & ROI
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  • 2 minute read

Building Bridges, Not Banner Ads: Why ScholarshipOwl for Business Outshines TikTok Ads for Reaching Gen Z

  • byMelanie
  • March 5, 2024
  • 1.7K views
Bridging the gap between brands and Gen Z, the digitally native generation, can feel like navigating uncharted territory.…
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MMarketing & ROI
Blog How ScholarshipOwl for Business Outshines TikTok Ads in Next-Gen Engagement
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  • 3 minute read

User Intent and Engagement: How ScholarshipOwl for Business Outshines TikTok Ads in Next-Gen Engagement

  • byMelanie
  • February 22, 2024
  • 1.7K views
In the dynamic world of Gen Z advertising, capturing the attention of Generation Z is a formidable challenge.…
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MMarketing & ROI
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  • 3 minute read

Unlocking Success: Why ScholarshipOwl for Business Trumps TikTok Ads in Reaching Gen Z

  • byMelanie
  • January 18, 2024
  • 1.9K views
In the fast-paced world of Gen Z advertising, capturing the attention of Generation Z is a huge challenge.…
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MMarketing & ROI
Sweet Tooth Showdown Gen Z's Favorite Candies Revealed!
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  • 3 minute read

Sweet Tooth Showdown: Gen Z’s Favorite Candies Revealed!

  • byMelanie
  • July 26, 2023
  • 6.6K views
In a world filled with delectable treats, candies hold a special place in the hearts of Gen Z…
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MMarketing & ROI
The Beat Goes On Gen Z's Music Streaming Platform Preference Revealed
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  • 3 minute read

The Beat Goes On: Gen Z’s Music Streaming Platform Preference Revealed

  • byMelanie
  • July 25, 2023
  • 4.4K views
Music is an integral part of the lives of Generation Z, the tech-savvy and digitally connected young generation.…
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Blog Topics
  • Case Studies (1)
  • CMO Corner (40)
  • Gen Z Trends & Insights (21)
  • Growth Strategy (1)
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  • Uncategorized (32)
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