How Brands Can Gain Consumer Insights and Loyalty Through Scholarships
Many brands see scholarships as a form of goodwill, but they can be so much more. By hosting…
The Power of Data-Driven Scholarship Marketing
The scholarship landscape is very competitive and reaching the right students with the right message is critical. But…
Emerging B2B Marketing Trends to Watch for in 2025 (And How to Win!)
At ScholarshipOwl, we’ve seen firsthand how quickly the B2B landscape shifts. 2025 is shaping up to be a…
Stop Chasing Likes, Start Winning Students: How Data Can Supercharge Your Scholarship Campaigns
Let’s be honest, we all love a good number. Thousands of followers, millions of views – it’s tempting…
Understanding the Next Generation of Workers
Generation Z are entering the workforce. This generation, are digital-native and social consciousness and will probably change the…
Why Sponsored Scholarships Are the Key to Winning Over Gen Z Employees
If you’re a C-level executive leading a company that’s serious about attracting top Gen Z talent, here’s a…
How Does Gen Z Really Use Their Phones?
Gen Z, the digital natives, have fundamentally reshaped the way we consume information and entertainment. Their reliance on…
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice
5 Ways to Craft Scholarship Descriptions Gen Z Will Notice Gen Z, the digital natives, are a unique…
Cracking the Code: What Gen Z Students Really Want in a Credit Card (and How to Reach Them)
Forget everything you thought you knew about marketing credit cards. Gen Z, a generation known for their digital…
The Price of a Degree: Gen Z’s Debt Burden
Debt-Savvy Gen Z: A Lucrative Market for Your Business College. It’s a stepping stone to a brighter future,…